INVOICE SIMPLE APP HOW TO

“I decided to work with Phiture because of their leader position in the industry.

INVOICE SIMPLE APP HOW TO

They were also interested in how to A/B test creatives. The team at Invoice Simple approached us with the challenge of scaling the Apple Search Ads channel and improve overall performance by increasing the number of users purchasing a subscription and lowering the customer acquisition costs.How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple.Finally, the team focused on optimizing towards low funnel revenue-generating events by optimizing bids and acquisition goals using a Mobile Measurement Partner, therefore striving towards the ultimate goal of optimizing for Customer-Acquisition-Cost (CAC) and ROAS. In addition, the engineers also developed scripts that could pause keywords on non-performing days of the week. As an example, newly discovered keywords were automatically tested for lower-funnel events such as subscription. With the help of Phiture’s consultants, the Data Science and Engineering team at Phiture provided support by creating scripts to help automate keyword distribution and campaign management. Once the keyword research was done, a granular campaign structure was set up according to our systematic campaign structure - with different semantic group campaigns and ad groups that are sorted by level of intent. They began by studying the competition before carrying out extensive keyword research in several languages with Phiture’s network of professional native keyword researchers.

In the first phase of 1-2 months, our Apple Search Ads team developed specially tailored initiatives to address the challenges.

Invoice simple app